You’re not as popular as you think: Questions about brand and market position
Wednesday, November 11th, 2009
Truman explained his nickname “Give ‘em hell Harry” with “I don’t give them hell; I just tell them the truth and they think it’s hell.”
The hardest questions, because it’s easy to take the answers personally, are about how you’re really seen by your customers and what it takes to keep them.
1. How are we perceived [...]
